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<p>[QUOTE="anonymous, post: 6287815"]First and forefront the culture needs to change at all these companies and to do that all middle management needs to be replaced w/ NON-PHARMA managers. VPs need to change course and rid the front line issue of middle management. Hire people that have never worked in Pharma before. Make the culture "real" instead of LIP SERVICE as it currently is. Every time they hire an experienced Pharma Manager the cycle continues. VPS need to communicate that Pharma has changed and that Pharma "partners" w/ office instead of trying to sell them on every call. Next, The job needs to be re-titled to Customer Service Representative. Let's face it, it's not sales and even more so now w/ all the managed care and group practices that need to be navigated. Third, make the daily matrix a "stop" instead of telling the Rep that they "NEED" to see an "MD" to make it a legit call. This is what is making everyday a day of lies. Have the CSR make 8-12 Stops and check in w/ offices to see if samples are needed, answer questions, do a lunch here and there and be the face of the company as a partner instead of trying to 'ram' a dog drug down an MDs office. Have the rep make it a legit "total office" call. Talk to RN, MD, LPN, Office Manager and give the Rep Credit for the STOP! MD's are smart enough to know what works and what dosen't. But what dosen't work is some 25-30 year old girl or guy trying to tell an MD w/ 12 years of advanced education that they should use their drug becasue of 1 or 2 crappy studies. Next work w/'s, Companies need to stop the Manager baby sitting, period. DM need to have 20-25 Representatives and a work w/ should be 1 per quarter and for experienced rep 2 per year and maybe that's just a lunch to go over some items. Finally the Salary needs to come down to an entry level customer service Rep. 50K to start, no more 100-125K salaries for let's face it driving around lying all day.[/QUOTE]</p><p><br /></p>
[QUOTE="anonymous, post: 6287815"]First and forefront the culture needs to change at all these companies and to do that all middle management needs to be replaced w/ NON-PHARMA managers. VPs need to change course and rid the front line issue of middle management. Hire people that have never worked in Pharma before. Make the culture "real" instead of LIP SERVICE as it currently is. Every time they hire an experienced Pharma Manager the cycle continues. VPS need to communicate that Pharma has changed and that Pharma "partners" w/ office instead of trying to sell them on every call. Next, The job needs to be re-titled to Customer Service Representative. Let's face it, it's not sales and even more so now w/ all the managed care and group practices that need to be navigated. Third, make the daily matrix a "stop" instead of telling the Rep that they "NEED" to see an "MD" to make it a legit call. This is what is making everyday a day of lies. Have the CSR make 8-12 Stops and check in w/ offices to see if samples are needed, answer questions, do a lunch here and there and be the face of the company as a partner instead of trying to 'ram' a dog drug down an MDs office. Have the rep make it a legit "total office" call. Talk to RN, MD, LPN, Office Manager and give the Rep Credit for the STOP! MD's are smart enough to know what works and what dosen't. But what dosen't work is some 25-30 year old girl or guy trying to tell an MD w/ 12 years of advanced education that they should use their drug becasue of 1 or 2 crappy studies. Next work w/'s, Companies need to stop the Manager baby sitting, period. DM need to have 20-25 Representatives and a work w/ should be 1 per quarter and for experienced rep 2 per year and maybe that's just a lunch to go over some items. Finally the Salary needs to come down to an entry level customer service Rep. 50K to start, no more 100-125K salaries for let's face it driving around lying all day.[/QUOTE]
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Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Pharma/Biotech Companies
>
Pfizer
>
Pfizer Jerk Policy
>
Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Pharma/Biotech Companies
>
Pfizer
>
Pfizer Jerk Policy
>