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Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
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<p>[QUOTE="Modern Medicine, post: 5434963"]Ten or twenty years ago pharma reps were needed to provide information and product samples to physician’s offices but that is simply not the case today. With the advent of EMR almost all physician offices now have a broadband internet connection in their office. The FDA could easily create a physician specific web portal with which they can push out via email new product information, label updates and preapproved journal articles containing relevant off-label information directly to the physician without the involvement a pharmaceutical representative. </p><p><br /></p><p>This portal could also be used to submit sample requests when they are needed. It is generally the office staff who monitors sample levels and tells the pharma rep what to leave and this doesn’t need to change. The staff could now just enter what they need into the portal for the physician to approve or not approve. The FDA can then send these requests directly to the Pharma companies who can could mail the samples directly to the physician’s office. </p><p><br /></p><p>This is the only way to ensure that physicians are getting fair and balanced information on the products that they are using to treat their patients with. It takes out all the sales tactics that pharma reps use which have absolutely no place in the practice on medicine.[/QUOTE]</p><p><br /></p>
[QUOTE="Modern Medicine, post: 5434963"]Ten or twenty years ago pharma reps were needed to provide information and product samples to physician’s offices but that is simply not the case today. With the advent of EMR almost all physician offices now have a broadband internet connection in their office. The FDA could easily create a physician specific web portal with which they can push out via email new product information, label updates and preapproved journal articles containing relevant off-label information directly to the physician without the involvement a pharmaceutical representative. This portal could also be used to submit sample requests when they are needed. It is generally the office staff who monitors sample levels and tells the pharma rep what to leave and this doesn’t need to change. The staff could now just enter what they need into the portal for the physician to approve or not approve. The FDA can then send these requests directly to the Pharma companies who can could mail the samples directly to the physician’s office. This is the only way to ensure that physicians are getting fair and balanced information on the products that they are using to treat their patients with. It takes out all the sales tactics that pharma reps use which have absolutely no place in the practice on medicine.[/QUOTE]
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Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Pharma/Biotech Companies
>
Pharma/Biotech Companies - Compliance
>
Pharma Reps are no longer needed
>
Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Pharma/Biotech Companies
>
Pharma/Biotech Companies - Compliance
>
Pharma Reps are no longer needed
>