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Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
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<p>[QUOTE="anonymous, post: 6131284"]Royal Canin seems to have a strategy du jour. Either the marketing team is being micromanaged by leadership, they are incompetent, or both. The tools that they provide to the sales team are juvenile. I would challenge the marketing team to up their game and quit making decisions like they are sorority girls planning to make the next mixer "fabulous". Do you do any market research to test your assumptions? Are you held accountable for your poor forecasting? I am sure the new "GI Cube" and "Coffee Sleeves" will solve all the problems. Do you recognize how lame your efforts are? Perhaps your budgets have been cut so dramatically that you have no other choice but to just make an effort but really folks, your credibility is suffering.[/QUOTE]</p><p><br /></p>
[QUOTE="anonymous, post: 6131284"]Royal Canin seems to have a strategy du jour. Either the marketing team is being micromanaged by leadership, they are incompetent, or both. The tools that they provide to the sales team are juvenile. I would challenge the marketing team to up their game and quit making decisions like they are sorority girls planning to make the next mixer "fabulous". Do you do any market research to test your assumptions? Are you held accountable for your poor forecasting? I am sure the new "GI Cube" and "Coffee Sleeves" will solve all the problems. Do you recognize how lame your efforts are? Perhaps your budgets have been cut so dramatically that you have no other choice but to just make an effort but really folks, your credibility is suffering.[/QUOTE]
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Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Animal Health Sales
>
Veterinary Rx Diets
>
Royal Canin Confusion
>
Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Animal Health Sales
>
Veterinary Rx Diets
>
Royal Canin Confusion
>