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Successful Multiple Drug Launches

Discussion in 'Tricks of the Trade' started by Anonymous, Aug 27, 2014 at 10:10 AM.

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  1. Anonymous

    Anonymous Guest

    What steps, tactics, or strategies would you expect for a Pharma Chief Launch Officer to fulfill in the case of multiple drug launches - 18 months prior and after launch?
     
  2. Anonymous

    Anonymous Guest

    Empower the reps with material to pepper the market and drive interest as well as feed into local medial to drum up interest, on the front end. I got more, but you'll have to work for it.