Title for the HBS case study for what happened to Alcon?

??

 

When Swiss buy Swiss cheese....

When Swiss buy salsa and chips

Investing in Swiss cheese

 

Lessons Learned?

 

Chapter 1: see no evil hear no evil
Chapter 2: panic room
Chapter 3: throw the baby with the bath water.

 

With an eye to the future...demise?

 

How to Lose $25Billion in 5 yrs by Confusing Arrogance with Experience.

 

Titantic 2.0

 

Transforming a customer-relationship driven dinosaur into an organization fit to succeed against the pharmaceutical industry challenges of the 21st century.

 

Devices ain't Pharma

 

Failure is likely when the focus is on problems and opportunities are overlooked.

 

Don't try to fix what ain't broken.

 

Joe and Harry Guidebook to make millions while losing billions!

Air Alcon RIP!

 

Alcon, Novartis's next victim.

 

Eyes wide shut 101

 

This is truly good reading.....

 

Yes, CEO!

 

Beyond number one = zero

 

Good one. Now it is minus 2.

 

How to ruin a good thing.

 

Novartis far-sighted outlook for Alcon?