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Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
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<p>[QUOTE="anonymous, post: 6259695"]it is all because of benchmarking and the market research completed a long time ago:</p><p><br /></p><p>-benchmarking-On earnings calls the analysts are asking about competitive launches. B+L had launched LotemaxSM and has thousands of RXs already. In comparison (especially because of the molecule) we are behind. Doesn’t matter that it is “summer” when another drug has much more volume and launched at the same time. </p><p><br /></p><p>Market research-in our own investor slide presentation it showed 47-49% interest from doctors to prescribe. Management took this number and ran with it for forecasting. In the end it was rolled into goals and now we are significantly behind. No territory has half the doctors prescribing even 1 Rx let alone half the market share!</p><p><br /></p><p>This is why the pressure is on us now.[/QUOTE]</p><p><br /></p>
[QUOTE="anonymous, post: 6259695"]it is all because of benchmarking and the market research completed a long time ago: -benchmarking-On earnings calls the analysts are asking about competitive launches. B+L had launched LotemaxSM and has thousands of RXs already. In comparison (especially because of the molecule) we are behind. Doesn’t matter that it is “summer” when another drug has much more volume and launched at the same time. Market research-in our own investor slide presentation it showed 47-49% interest from doctors to prescribe. Management took this number and ran with it for forecasting. In the end it was rolled into goals and now we are significantly behind. No territory has half the doctors prescribing even 1 Rx let alone half the market share! This is why the pressure is on us now.[/QUOTE]
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Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Pharma/Biotech Companies
>
Kala Pharmaceuticals
>
Vacant Territories
>
Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Pharma/Biotech Companies
>
Kala Pharmaceuticals
>
Vacant Territories
>