its composed of the refuse of a once 3rd choice (before Publicis got TF out of being a 3rd choice CSF and sold to these “Amplity” people). All the good people who ran the ops have smartly left or been been fired. Lame BD people who remain try to sell a “we’re just as good” story....but there’s no one left to do any work and smart pharma cos get this. The HR dept remains very strong and calls the shots, what a joke.
Because it starts with “A”, that’s why a pharma company would choose Amplity. You really think there’s any difference between any of the contract firms? They’re all filled with people either too stupid to get into real pharma jobs or burned out old reps who are failing their way out of the industry. Why do you think all these companies change the names? At least alphabetically, Amplity leads the pack!!
Companies will choose Amplity because they offer the lowest paid reps in the industry. It's a cheap solution for added voice in the marketplace.