Didn't the company just have a price increase in fertility? That makes so much sense to announce yesterday; competition selling their crappy pee-pee drug for half price. Great timing, marketing!!
Yes, another price increase and yes our competitors will win market share. Who cares if it is a pee pee drug they all work. All that matters to the patient is that the drug works and there is nothing that shows superior or inferior efficacy that is why we don't sell clinically. We only sell by cost and features.