4 in 5 Americans ready for COVID-19 shot, but vaccine messages remain key, analysis finds

Has the vaccine hesitancy tide turned into a wave of vaccine excitement? Possibly. A new W2O Group study using search and social data found that 80% of Americans are likely willing to get vaccinated.

However, vaccine makers still have their work cut out for them—especially among certain groups of people—and messaging will be critical, W2O Chief Data Officer Seth Duncan said.