After CES, Twitter exec highlights gadgets, gossip and buzz for pharma

After CES, Twitter exec highlights gadgets, gossip and buzz for pharma

Source: 
Fierce Pharma
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The annual Consumer Electronics Show in Las Vegas hasn’t been a traditional gathering place for pharma. But Twitter's Lisa Bookwalker thinks that's changing—and should. At her first CES this year, she met up with forward-looking pharma marketers scouting new ideas to help them engage patients.