AstraZeneca puts COVID-19 spin on heart disease awareness, Brilinta campaigns

AstraZeneca puts COVID-19 spin on heart disease awareness, Brilinta campaigns

Source: 
Fierce Pharma
snippet: 

Too many heart attack victims are not going to the hospital out of fear of catching COVID-19—and that's a problem AstraZeneca wants to fix.

A new public service announcement starring celebrity spokesperson and heart attack survivor Bob Harper encourages viewers to call 911 at the first signs of heart attack symptoms.

“Fewer people are living to see another day,” the fitness guru says bluntly in the “Survive Today” TV spot.