Disrupt or be disrupted, experts warn pharma

Disrupt or be disrupted, experts warn pharma

Source: 
Pharmaforum
snippet: 

Pharma is playing catch-up with digital technology – but in this age of big data and AI, there are benefits to adopting it to help engage with clients. Richard Staines attended pharma IT firm Veeva’s annual commercial and medical summit in Madrid to find out more.