J&J Vision debuts new try-it augmented reality tech application for Acuvue lenses in China

Augmented reality has landed at Johnson & Johnson Vision this summer with a new virtual try-on for Acuvue lenses. A first-of-its-kind launch in China for the company, the app allows users to see how they would look wearing Acuvue's Define brand contact lens. The virtual on-eye experience debuted in Acuvue’s flagship store on Tmall and on WeChat.