JPM: Sanofi's new chief digital officer steps up ambitions in marketing, research and even e-commerce

JPM: Sanofi's new chief digital officer steps up ambitions in marketing, research and even e-commerce

Source: 
Fierce Pharma
snippet: 


Sanofi CEO Paul Hudson came on the job touting his digital hopes for the company, and now he's aiming to take the French drugmaker to digital level 2.0 with renewed ambitions and a new digital chief who joined from outside the industry.

Chief Digital Officer Arnaud Robert said Tuesday at the J.P. Morgan Healthcare Conference that the digital challenges in the pharma industry are “quite real." Still, the opportunities at Sanofi are “greater than any company I’ve worked at” or in “any industry I’ve worked in.”