Novo Nordisk tackles outcomes and affordability with pilot tying copays to adherence

Novo Nordisk tackles outcomes and affordability with pilot tying copays to adherence

Source: 
Fierce Pharma
snippet: 

In a new approach to the pricing and payer issues beleaguering pharma in general and diabetes drugmakers in particular, Novo Nordisk has teamed up on a project that puts patients with diabetes to work earning drug discounts for good behavior.