Servier reveal how they are using data to empower their field force

The French independent pharmaceutical Servier is putting data at the foundation of its customer relationship management strategy.

Sebastien Richard, CRM program manager at Servier, explains how he is partnering with Cognizant in using data and insights to empower the pharma company’s field forces in this video “Rep activity at Servier is evolving a lot,” he said. “We are moving from only face-to-face interaction to new ways of talking to healthcare professionals, like remote visits. This gives us a huge amount of data that we did not have before.”