Who do you trust? For doctors, it's Bristol Myers-Squibb and Biogen

Who do you trust? For doctors, it's Bristol Myers-Squibb and Biogen

Source: 
Fierce Pharma
snippet: 

When it comes to pharma partners, doctors prefer quality digital content. While that makes sense, new research shows that it also fosters trust with U.S. physicians.

DRG Digital’s Manhattan Research queried doctors about which pharma companies they trust for the first time in its annual Taking the Pulse survey.