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DTC
Inogen's Sales Force Problem Serves as a Cautionary Tale for Other Medtech Companies
Inogen's Sales Force Problem Serves as a Cautionary Tale for Other Medtech Companies
Medical Devices and Diagnostics Industry
Inogen
DTC
sales force
devices
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Building A Bridge From Direct-to-Consumer Genetic Tests To Reality
Building A Bridge From Direct-to-Consumer Genetic Tests To Reality
Forbes
DTC
genetics
genetic testing
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Genetic tests ordered by doctors race to market, while ‘direct-to-consumer’ tests hinge on FDA approval
Genetic tests ordered by doctors race to market, while ‘direct-to-consumer’ tests hinge on FDA approval
Stat
genetics
diagnostics
DTC
FDA
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FDA approves first direct-to-consumer test for breast cancer risk
FDA approves first direct-to-consumer test for breast cancer risk
Stat
FDA
diagnostics
DTC
breast cancer
23andMe
BRCA
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Pfizer's Eucrisa beats Dupixent to the DTC punch in eczema, thanks to first-to-market status
Pfizer's Eucrisa beats Dupixent to the DTC punch in eczema, thanks to first-to-market status
Fierce Pharma
Pfizer
Eucrisa
DTC
eczema
Dupixent
Sanofi
Regeneron
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Can art imitate migraine? Allergan campaign asks sufferers to visualize symptoms
Can art imitate migraine? Allergan campaign asks sufferers to visualize symptoms
Fierce Pharma
Allergan
migraines
DTC
drug marketing
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Allergan plots DTC, label expansions for chin-fat buster Kybella
Allergan plots DTC, label expansions for chin-fat buster Kybella
Fierce Pharma
Allergan
DTC
double chin
Kybella
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Pricey specialty meds get the DTC treatment even when target markets are small
Pricey specialty meds get the DTC treatment even when target markets are small
Fierce Pharma
specialty medicines
DTC
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DTC TV ad spending fell in December, but Pfizer topped peers
DTC TV ad spending fell in December, but Pfizer topped peers
BioPharma Dive
DTC
drug ads
Pfizer
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AMA calls for DTC advertising ban
AMA calls for DTC advertising ban
Medical Marketing and Media
AMA
DTC
drug ads
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Novartis sees doc-education push, DTC as crucial to amping up Entresto launch
Novartis sees doc-education push, DTC as crucial to amping up Entresto launch
Fierce Pharma Marketing
Novartis
Entresto
drug launches
physicians
DTC
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Bristol-Myers Squibb turns to DTC to promote Opdivo
Bristol-Myers Squibb turns to DTC to promote Opdivo
Medical Marketing and Media
Bristol-Myers Squibb
DTC
Opdivo
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Sanofi and MannKind launch Afrezza DTC ad campaign in stealth mode
Sanofi and MannKind launch Afrezza DTC ad campaign in stealth mode
Fierce Pharma Marketing
Sanofi
MannKind
DTC
Afrezza
diabetes
inhaled insulin
insulin
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Sanofi launches DTC campaign for Afrezza
Sanofi launches DTC campaign for Afrezza
Medical Marketing and Media
Sanofi
Afrezza
insulin
DTC
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What To Expect When Afrezza Goes Direct To Consumer
What To Expect When Afrezza Goes Direct To Consumer
Seeking Alpha
Afrezza
DTC
diabetes
inhaled insulin
MannKind
Sanofi
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Valeant plots big DTC push for Xifaxan while rival Actavis drug waits on DEA
Valeant plots big DTC push for Xifaxan while rival Actavis drug waits on DEA
Fierce Pharma Marketing
Valeant Pharmaceuticals
DTC
Xifaxan
Actavis
IBS
Viberzi
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Litany of side effects in DTC ads 'a waste of time' for patients, top FDA official says
Litany of side effects in DTC ads 'a waste of time' for patients, top FDA official says
Fierce Pharma Marketing
DTC
patients
side effects
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Next DTC push for Linzess: Spotlight patients, with big salesforce backup
Next DTC push for Linzess: Spotlight patients, with big salesforce backup
Fierce Pharma Marketing
Actavis
Ironwood
DTC
Linzess
IBS-C
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Bayer to Buy Merck Consumer-Health Unit for $14.2 Billion
Bayer to Buy Merck Consumer-Health Unit for $14.2 Billion
Bloomberg
Bayer
Merck
consumer health
DTC
M&A
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AstraZeneca unveils direct-to-patient Nexium sales to fend off generic rivals
AstraZeneca unveils direct-to-patient Nexium sales to fend off generic rivals
Fierce Pharma
AstraZeneca
DTC
Nexium
generics
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