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Building A Bridge From Direct-to-Consumer Genetic Tests To Reality

Building A Bridge From Direct-to-Consumer Genetic Tests To Reality

Forbes

genetic testing

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Genetic tests ordered by doctors race to market, while ‘direct-to-consumer’ tests hinge on FDA approval

Genetic tests ordered by doctors race to market, while ‘direct-to-consumer’ tests hinge on FDA approval

Stat

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FDA approves first direct-to-consumer test for breast cancer risk

FDA approves first direct-to-consumer test for breast cancer risk

Stat

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Pfizer's Eucrisa beats Dupixent to the DTC punch in eczema, thanks to first-to-market status

Pfizer's Eucrisa beats Dupixent to the DTC punch in eczema, thanks to first-to-market status

Fierce Pharma

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Can art imitate migraine? Allergan campaign asks sufferers to visualize symptoms

Can art imitate migraine? Allergan campaign asks sufferers to visualize symptoms

Fierce Pharma

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Allergan plots DTC, label expansions for chin-fat buster Kybella

Allergan plots DTC, label expansions for chin-fat buster Kybella

Fierce Pharma

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Pricey specialty meds get the DTC treatment even when target markets are small

Pricey specialty meds get the DTC treatment even when target markets are small

Fierce Pharma

specialty medicines

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DTC TV ad spending fell in December, but Pfizer topped peers

DTC TV ad spending fell in December, but Pfizer topped peers

BioPharma Dive

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AMA calls for DTC advertising ban

AMA calls for DTC advertising ban

Medical Marketing and Media

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Novartis sees doc-education push, DTC as crucial to amping up Entresto launch

Novartis sees doc-education push, DTC as crucial to amping up Entresto launch

Fierce Pharma Marketing

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Bristol-Myers Squibb turns to DTC to promote Opdivo

Bristol-Myers Squibb turns to DTC to promote Opdivo

Medical Marketing and Media

Bristol-Myers Squibb

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Sanofi and MannKind launch Afrezza DTC ad campaign in stealth mode

Sanofi and MannKind launch Afrezza DTC ad campaign in stealth mode

Fierce Pharma Marketing

inhaled insulin

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Sanofi launches DTC campaign for Afrezza

Sanofi launches DTC campaign for Afrezza

Medical Marketing and Media

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What To Expect When Afrezza Goes Direct To Consumer

What To Expect When Afrezza Goes Direct To Consumer

Seeking Alpha

inhaled insulin

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Valeant plots big DTC push for Xifaxan while rival Actavis drug waits on DEA

Valeant plots big DTC push for Xifaxan while rival Actavis drug waits on DEA

Fierce Pharma Marketing

Valeant Pharmaceuticals

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Litany of side effects in DTC ads 'a waste of time' for patients, top FDA official says

Litany of side effects in DTC ads 'a waste of time' for patients, top FDA official says

Fierce Pharma Marketing

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Next DTC push for Linzess: Spotlight patients, with big salesforce backup

Next DTC push for Linzess: Spotlight patients, with big salesforce backup

Fierce Pharma Marketing

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Bayer to Buy Merck Consumer-Health Unit for $14.2 Billion

Bayer to Buy Merck Consumer-Health Unit for $14.2 Billion

Bloomberg

consumer health

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AstraZeneca unveils direct-to-patient Nexium sales to fend off generic rivals

AstraZeneca unveils direct-to-patient Nexium sales to fend off generic rivals

Fierce Pharma

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Welcome to the new face of big pharma marketing - under Obamacare, big brands can become household names

Welcome to the new face of big pharma marketing - under Obamacare, big brands can become household names

AdWeek

healthcare reform

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