drug ads

Dollars spent advertising GSK drug made in Zebulon among industry's highest
Bizjournals.com
Mon, 03/21/16 - 09:27 pm
GSK
drug ads
Zebulon
Advair
Anoro Ellipta
Marketers aren't spending enough on ads, researcher says. And yes, that includes pharma
Fierce Pharma Marketing
Mon, 03/21/16 - 12:11 pm
drug ads
Advertising drives traffic, especially Millennials, to pharma websites: Survey
Fierce Pharma Marketing
Tue, 03/15/16 - 08:09 am
drug ads
millennials
pharma websites
AbbVie's Humira, Pfizer's Lyrica kick off 2016 with hefty TV ad spend
Fierce Pharma Marketing
Thu, 03/10/16 - 09:28 pm
AbbVie
Humira
Pfizer
Lyrica
drug ads
Inside the $100 million ad blitz for a $1,100-a-pill drug for hepatitis C
Stat
Wed, 03/9/16 - 10:31 am
hepatitis C
drug ads
Harvoni
Gilead Sciences
Drug makers now spend $5 billion a year on advertising. Here’s what that buys.
Stat
Wed, 03/9/16 - 09:19 am
drug ads
With Allergan's Kybella campaign, Khloé Kardashian follows sister Kim into pharma land
Fierce Pharma Marketing
Mon, 03/7/16 - 10:02 pm
Allergan
Kybella
drug ads
celebrity endorsements
double chin
Senators propose an end to pharma ad tax deduction
Medical Marketing and Media
Sun, 03/6/16 - 03:06 pm
drug ads
taxes
Flu vaccine brands struggle for recognition even when in fab fighting form
Fierce Pharma Marketing
Tue, 03/1/16 - 08:59 am
Flu
vaccines
flu vaccines
Sanofi
GSK
drug ads
Will pharma advertisers pay the price for Google's pared-down search pages?
Fierce Pharma Marketing
Thu, 02/25/16 - 09:28 am
Google
drug ads
The Medical Advertising Hall of Fame honors its 2016 inductees
Medical Marketing and Media
Sat, 02/20/16 - 09:20 am
drug ads
How drug ad narrators take the scariness out of side effects
Stat
Thu, 02/18/16 - 09:32 am
drug ads
side effects
Vermont governor slams AZ & Daiichi's OIC Super Bowl ad, calls for it to be pulled
BioPharma Dive
Fri, 02/12/16 - 04:22 pm
Vermont
AstraZeneca
Daiichi Sankyo
OIC
drug ads
Valeant, AstraZeneca played the Super Bowl ad game, but did they win?
Fierce Pharma Marketing
Mon, 02/8/16 - 12:49 pm
Valeant Pharmaceuticals
AstraZeneca
Super Bowl
drug ads
Celebrity drug ads: Opportunity or PR disaster?
Medical Marketing and Media
Mon, 02/8/16 - 10:28 am
celebrity endorsements
drug ads
DTC TV ad spending fell in December, but Pfizer topped peers
BioPharma Dive
Thu, 01/28/16 - 08:39 am
DTC
drug ads
Pfizer
FDA slaps Pfizer's Hospira unit for 'misleading' YouTube ad
Fierce Pharma
Fri, 01/22/16 - 09:04 am
FDA
Pfizer
OPDP
Hospira
YouTube
drug ads
Native advertising for pharma: Winning format or slippery slope to regulatory headaches?
Fierce Pharma Marketing
Wed, 01/6/16 - 03:27 pm
drug ads
native advertising
regulatory
The year's top pharma marketing controversies
Medical Marketing and Media
Wed, 12/23/15 - 09:50 pm
FDA
drug pricing
Amarin
social media
PBMs
AstraZeneca
Pfizer
Valeant Pharmaceuticals
drug ads
Afrezza
Why doctors’ call to ban drug advertising is a dead end
Stat
Tue, 12/8/15 - 11:22 am
physicians
drug ads

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