Who's the brainiac in marketing that decided we shouldn't provide patients with an actual Free Trial Offer card? Tell the patient to call a number or go to a website and they can write down the card information... These are medicare patients not millennials. Two steps forward, three steps back. Maybe Alisha Alaimo wasn't your favorite, but she knew what mattered to patients.
I agree very poor decision. Was Sales Leadership even consulted about this? To roll this change out just one day before it is enabled is VERYpoor planning for a the brand team!!!
Not worth wasting one breath of my time in the field. I’m busy trying to sell the product, not wasting my breath telling them how out of touch Novartis is with what a HF patient looks like. They better ante up with some samples to make up for this.
Why is anyone surprised by any of this? I’m sure that the majority of elderly patients will appreciate the fact that they need to make yet another phone call or log into an online site.
And the chaos continues. Great call today. Very solution oriented. Next time, let's do the call before the program goes live. Might save patients, nurses and HCPs a whole lot of pain.
