television ads

How pharma and health ads performed at Super Bowl LIX
Medical Marketing and Media
Tue, 02/11/25 - 11:16 am
Super Bowl
DTC advertising
television ads
Pfizer
Novartis
Hims & Hers Health
Novartis to Make Super Bowl 2025 Debut with Breast Cancer Commercial
Xtalks
Thu, 01/30/25 - 11:24 pm
Novartis
breast cancer
Super Bowl
DTC advertising
television ads
New Zepbound TV Commercial Inspires ‘Change’
Xtalks
Wed, 01/29/25 - 07:25 pm
Eli Lilly
Zepbound
DTC advertising
television ads
Novartis and Genentech’s Xolair is rising rapidly on TV
Medical Marketing and Media
Thu, 08/29/24 - 06:11 pm
Novartis
Genentech
Xolair
television ads
Skyrizi soars to top of Rx, OTC pharma brand rankings in July
Medical Marketing and Media
Tue, 08/13/24 - 11:25 am
Skyrizi
AbbVie
television ads
New Wegovy TV Commercial Launched After Pause to Deal with High Demand
Xtalks
Sun, 01/21/24 - 05:20 pm
Novo Nordisk
Wegovy
television ads
Eli Lilly Spends Big on First Mounjaro TV Commercial for Diabetes
Xtalks
Fri, 04/7/23 - 01:43 pm
Eli Lilly
Mounjaro
DTC ads
television ads
diabetes
Pharma’s TV buys show it’s loath to change channels
Medical Marketing and Media
Sun, 03/26/23 - 11:14 pm
pharma advertising
television ads
‘No Time to Wait’ Ad Campaign from BMS-Pfizer Features Basketball Legend Kareem Abdul-Jabbar for AFib Awareness
Xtalks
Wed, 02/22/23 - 10:01 am
Pfizer
BMS
atrial fibrillation
celebrity endorsements
DTC advertising
television ads
Astellas buys Super Bowl commercial spot to raise menopause awareness
Medical Marketing and Media
Sun, 02/12/23 - 07:36 pm
Astellas
menopause
Super Bowl
DTC advertising
television ads
fezolinetant
Top 10 Pharma TV Ad Spenders in 2022 — Anti-Inflammatories and Diabetes Drugs Dominate
Xtalks
Sun, 01/29/23 - 01:31 pm
television ads
pharma marketing
DTC ads
AbbVie
Rinvoq
Dupixent
Sanofi
Regeneron
Skyrizi
Novo Nordisk
Ozempic
Jardiance
Eli Lilly
Boehringer Ingelheim
Rybelsus
Trulicity
Rexulti
Otsuka
Lundbeck
Tremfya
JNJ
Verzenio
Pharma ad spending up just 1% this year as the slow move away from TV into digital continues
Fierce Pharma
Mon, 08/22/22 - 10:08 am
television ads
pharma advertising
digital marketing
Pfizer and BioNTech go to Hollywood with splashy Oscars sponsorship
Fierce Pharma
Mon, 03/28/22 - 07:51 pm
pharma marketing
television ads
BioNTech
Pfizer
AstraZeneca doubles down on animation—with a '60s spin this time—in new Breztri ad campaign
Fierce Pharma
Mon, 02/28/22 - 09:17 am
AstraZeneca
Breztri
television ads
DTC ads
AbbVie runs first Qulipta TV ad spots as it focuses on what you ‘can control inside’
Fierce Pharma
Fri, 02/11/22 - 11:46 am
AbbVie
pharma marketing
migraines
Qulipta
television ads
DTC ads
November sees Sanofi-Regeneron dethroned after 6-month rule over top TV ad spender list
Fierce Pharma
Sun, 12/5/21 - 10:45 pm
Sanofi
Regeneron
Dupixent
DTC advertising
television ads
Regeneron, Novo Nordisk, Lilly and AbbVie stake claims on September's list of top TV ad spenders
Fierce Pharma
Mon, 10/18/21 - 10:49 pm
Regeneron
Novo Nordisk
Eli Lilly
AbbVie
television ads
DTC ads
diabetes
immunology
Sanofi and Regeneron solidify Dupixent TV ad lead, topping July pharma spenders again, trailed by AbbVie and Novo Nordisk
Fierce Pharma
Fri, 08/6/21 - 12:22 pm
DTC advertising
television ads
Dupixent
Regeneron
Sanofi
Sanofi and Regeneron's high-flying Dupixent tops May pharma TV spending, trading places with AbbVie's Humira
Fierce Pharma
Thu, 06/17/21 - 12:12 pm
Sanofi
Regeneron
Dupixent
DTC ads
television ads
Pharma TV Ad Spending Trends: Companies in the Top Ten this Week
Xtalks
Thu, 05/13/21 - 11:46 pm
DTC ads
television ads
Dupixent
Trulicity
Rybelsus

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