television ads

Sanofi and Regeneron's high-flying Dupixent tops May pharma TV spending, trading places with AbbVie's Humira
Fierce Pharma
Thu, 06/17/21 - 12:12 pm
Sanofi
Regeneron
Dupixent
DTC ads
television ads
Pharma TV Ad Spending Trends: Companies in the Top Ten this Week
Xtalks
Thu, 05/13/21 - 11:46 pm
DTC ads
television ads
Dupixent
Trulicity
Rybelsus
AbbVie's Humira regains top pharma TV spender spot, while sibling brands Rinvoq and Skyrizi tag along
Fierce Pharma
Wed, 05/5/21 - 10:50 am
AbbVie
Humira
DTC advertising
television ads
Sanofi
Dupixent
Novo Nordisk
Rybelsus
AbbVie revives DTC ads for dry eye med Restasis with a patient front and center
Fierce Pharma
Mon, 04/26/21 - 10:48 am
Allergan
Restasis
dry eye disease
DTC advertising
television ads
AbbVie, Novo Nordisk lead pharma TV advertisers into big-spending January
Fierce Pharma
Wed, 02/10/21 - 10:17 pm
DTC advertising
television ads
Jazz launches new wave of marketing for Sunosi with TV ad and 50 new sales reps
Fierce Pharma
Fri, 01/8/21 - 09:36 am
Jazz Pharmaceuticals
Sunosi
obstructive sleep apnea
television ads
Pharma TV ad spenders blow up December with spendiest month of 2020
Fierce Pharma
Wed, 01/6/21 - 10:50 am
television ads
AbbVie
Humira
Novo Nordisk
DTC ads
Pharma TV spending jumps in November, with top brands scaling $200M
Fierce Pharma
Thu, 12/10/20 - 11:15 am
DTC advertising
television ads
Are pharma’s TV ad strategies out of date?
Pharmaforum
Thu, 12/3/20 - 10:49 am
television ads
DTC advertising
4 AbbVie brands land on pharma's top TV spenders list for September
Fierce Pharma
Sat, 10/17/20 - 11:46 pm
television ads
DTC ads
AbbVie
Humira
Skyrizi
Rinvoq
Ubrelvy
AbbVie keeps TV ad lead in July, Roche and Pfizer follow in mildly curbed pharma TV market
Fierce Pharma
Mon, 08/24/20 - 10:18 am
television ads
Roche
Pfizer
AbbVie
pandemic
DTC ads
COVID-19
The day the music died? FDA fields request to ban background music in DTC ads
Fierce Pharma
Mon, 08/3/20 - 10:26 am
DTC advertising
FDA
television ads
GSK's national TV push for Nucala gives another meaning to 'new normal'
Fierce Pharma
Mon, 07/13/20 - 11:10 am
GSK
Nucala
asthma
television ads
DTC ads
Merck, Lilly and Amgen win again in lawsuit over drug prices in TV ads. Will it stick?
Fierce Pharma
Thu, 06/18/20 - 10:40 am
television ads
DTC ads
Merck
Eli Lilly
Amgen
drug pricing
Pharma's May TV ad spend dips as marketers find new normal
Fierce Pharma
Wed, 06/10/20 - 11:52 pm
DTC ads
television ads
pharma marketing
AbbVie, Lilly and Gilead stay on top of pharma ad spending list for March amid steady overall spending
Fierce Pharma
Mon, 04/27/20 - 09:21 am
AbbVie
Eli Lilly
Gilead Sciences
pharma advertising
DTC ads
television ads
pandemic
COVID-19
With Vascepa nod in the bag, Amarin rolls CV risk campaign targeting passé prescription meds
Fierce Pharma
Thu, 01/23/20 - 12:33 pm
Amarin
Vascepa
Cardiovascular
television ads
DTC ads
Merck, Lilly and Amgen square off in appeals court over drug pricing in TV ads
Fierce Pharma
Mon, 01/13/20 - 10:47 am
Merck
Eli Lilly
Amgen
HHS
drug pricing
television ads
Roche's Ocrevus, GSK's Dovato ads top November TV spending charts—behind Humira, of course
Fierce Pharma
Thu, 12/19/19 - 11:06 pm
drug ads
television ads
Roche
Ocrevus
GSK
Dovato
AbbVie
Humira
AbbVie, Gilead and Allergan 3-peat with September's top pharma TV spending
Fierce Pharma
Tue, 10/15/19 - 11:58 am
DTC ads
television ads
AbbVie
Humira
Gilead Sciences
Truvada
Allergan
Botox

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