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television ads
Do People Understand Cancer Drug Ads on TV? Drugmakers Weigh in on FDA Research
RAPS.org
Thu, 09/5/19 - 08:14 pm
FDA
cancer
consumers
DTC ads
television ads
OPDP
Pfizer's Xeljanz drops off top June TV spenders list—and Gilead's Biktarvy fills the void
Fierce Pharma
Thu, 07/11/19 - 09:45 am
AbbVie
Humira
Gilead Sciences
Biktarvy
Truvada
Pfizer
Xeljanz
television ads
DTC ads
Pharma stocks slide as industry mulls Trump drug price action
Biopharma Dive
Tue, 07/9/19 - 08:55 am
Donald Trump
drug pricing
television ads
Federal judge blocks Trump rule to require drug prices in TV ads
Stat
Mon, 07/8/19 - 08:10 pm
drug pricing
television ads
Donald Trump
Amgen, Lilly, Merck sue HHS to block price disclosures in DTC ads
BioCentury
Fri, 06/14/19 - 06:26 pm
HHS
DTC ads
television ads
Merck
Eli Lilly
Amgen
Pharma takes 4th place in industry TV ad spending ranks: report
Fierce Pharma
Wed, 05/15/19 - 10:28 am
DTC advertising
television ads
Drug makers will have to include prices in TV ads as soon as this summer
Stat
Wed, 05/8/19 - 10:48 am
drug prices
television ads
Price checked: J&J launches industry-first TV ad with drug list price
Fierce Biotech
Fri, 03/29/19 - 11:57 pm
JNJ
Xarelto
drug pricing
television ads
DTC ads
AbbVie and Pfizer return to the top of pharma's TV spending list for February
Fierce Pharma
Wed, 03/6/19 - 11:36 am
AbbVie
Humira
Pfizer
Xeljanz
television ads
DTC ads
Johnson & Johnson to be first drug maker to list prices in TV commercials
Stat
Thu, 02/7/19 - 03:32 pm
JNJ
drug pricing
television ads
Gilead's hepatitis C generics are on their way, but Epclusa's getting TV ads anyway
Fierce Pharma
Mon, 02/4/19 - 11:40 am
Gilead Sciences
hepatitis C
Epclusa
drug ads
television ads
Ingrezza-maker Neurocrine brings tardive dyskinesia awareness to the tube
Fierce Pharma
Fri, 01/25/19 - 11:06 pm
Neurocrine
tardive dyskinesia
television ads
Being there: Amgen and Novartis roll out first ad campaign for migraine drug Aimovig
Fierce Pharma
Tue, 10/23/18 - 01:28 pm
Novartis
Amgen
Aimovig
DTC ads
television ads
Trump rule mandating drug prices in TV ads might be unconstitutional
Yahoo
Tue, 10/16/18 - 08:36 pm
drug pricing
Donald Trump
television ads
drug ads
PhRMA
Pharma TV buys so far top last year's $1B spend; AbbVie, Pfizer lead September
Fierce Pharma
Mon, 10/15/18 - 12:12 pm
drug ads
television ads
AbbVie
Pfizer
'Ask your doctor' pitches from digital ads work almost as well as ones on TV: study
Fierce Pharma
Wed, 08/15/18 - 11:37 am
drug advertising
digital advertising
television ads
patients
Amarin's Vascepa goes on TV to lay groundwork for impending CV outcomes data
Fierce Pharma
Mon, 07/30/18 - 11:32 pm
Amarin
Vascepa
physicians
television ads
Better together? AbbVie’s Humira and Pfizer’s Lyrica again outspend other brands
Fierce Pharma
Wed, 05/2/18 - 09:52 am
AbbVie
Pfizer
television ads
DTC ads
Humira
Lyrica
Pfizer's Ibrance hits the TV ad-spending top 10, joining stalwarts Humira and Lyrica
Fierce Pharma
Sun, 03/25/18 - 11:18 am
Pfizer
Ibrance
television ads
Humira
AbbVie
DTC advertising
Lyrica
AbbVie, Pfizer in another close TV ad spending race to kick off 2018
Fierce Pharma
Wed, 02/7/18 - 10:02 am
AbbVie
Pfizer
drug ads
television ads
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