Lilly warms up for Olympics with Team USA athletes in ads for Trulicity, Emgality and Verzenio

Lilly warms up for Olympics with Team USA athletes in ads for Trulicity, Emgality and Verzenio

Source: 
Fierce Pharma
snippet: 

While the Summer Olympics don't start until later this month, Eli Lilly and its Team USA athletes are already taking on health conditions in ads and videos for Lilly medicines.

Lilly-sponsored Olympic and Paralympic U.S. athletes appear in branded TV ads for three of its drugs—Type 2 diabetes drug Trulicity, migraine med Emgality and breast cancer treatment Verzenio.