Pfizer plans DTC effort to pitch COVID-19 shot safety, joining a fall flurry of vaccine messaging

Pfizer plans DTC effort to pitch COVID-19 shot safety, joining a fall flurry of vaccine messaging

Source: 
Fierce Pharma
snippet: 

Vaccine marketing messages are flooding media channels this fall. Pharma companies, industry groups and even the federal government are putting out information about vaccine availability and safety, and Pfizer is set to be the latest to join them.