Pharma PR in a pandemic? Speed, clarity and accuracy count during unintentional stress test

Pharma PR in a pandemic? Speed, clarity and accuracy count during unintentional stress test

Source: 
Fierce Pharma
snippet: 

Want to put pharma and healthcare public relations teams to the test? How about a global pandemic?

The all-encompassing COVID-19 crisis has stress-tested pharma PR and communications teams in ways they couldn’t have anticipated The good news for agencies that have made it through the gauntlet is that many are hiring new talent, expanding skill sets and growing new business.