Roche's digital partnerships flourish under live-and-let-live approach

Roche's digital partnerships flourish under live-and-let-live approach

Source: 
Fierce Pharma
snippet: 

Roche has a long history of being relatively hands off with the companies it buys; just look at Genentech, its U.S. subsidiary, for proof. And that way of doing business has served it well, particularly when it comes to growing its digital partnerships.