With Vascepa nod in the bag, Amarin rolls CV risk campaign targeting passé prescription meds

Amarin’s newest unbranded campaign to highlight heart risks takes on not only supermarket fish oil, but also discredited niacin and fenofibrate drugs once used alongside statins.

The “True to Your Heart” effort—which includes a TV ad that debuted Thursday—calls out the “0%” FDA approval rating of fish oil supplements and prescription meds no longer cleared as statin add-ons.