drug ads

Empathy at work: GlaxoSmithKline extends Excedrin Migraine campaign to include sufferers on the job
Fierce Pharma
Wed, 09/6/17 - 08:41 pm
GSK
Excederin Migraine
migraines
drug ads
DTC ads
FDA's Gottlieb Wants To Rein In Risk Info In Drug Ads, But Will He Succeed?
Forbes
Tue, 08/29/17 - 09:45 am
FDA
Scott Gottlieb
drug ads
risk info
Dr. Reddy's revives ex-Novartis OTC brands with slate of new ad campaigns
Fierce Pharma
Tue, 08/22/17 - 09:44 am
Dr Reddy's
Novartis
OTC
drug ads
FDA Weighs Limited Risk Info in DTC Ads
RAPS.org
Tue, 08/22/17 - 09:38 am
FDA
DTC ads
drug ads
risk info
Pharma's $6 billion annual ad spend targeted by media publishers
Medical Marketing and Media
Mon, 08/21/17 - 10:43 am
drug ads
media
Surprise: A short list of TV-ad drug risks is easier to recall, FDA study finds
Fierce Pharma
Thu, 08/17/17 - 10:25 am
drug ads
television ads
FDA
Johnson & Johnson in breach of U.K. rules over Nicorette marketing
Medical Marketing and Media
Wed, 08/16/17 - 09:40 pm
JNJ
UK
drug ads
Nicorette
Amgen rolls new Prolia osteoporosis ads, just weeks after next-gen Evenity hits a snag
Fierce Pharma
Wed, 08/16/17 - 09:39 pm
Amgen
Prolia
osteoporosis
drug ads
Humira may spend most on TV, but Xeljanz, Taltz and Breo notch highest view rates
Fierce Pharma
Thu, 08/10/17 - 10:47 am
Humira
Xeljanz
Taltz
Breo
drug ads
television ads
DTC ads
Personalization expert Pandora's pharma practice takes off after patient-data partnership
Fierce Pharma
Mon, 07/31/17 - 09:47 am
drug ads
patients
drug marketing
MannKind: Afrezza Television Ad Debuts; What Investors Need To Know
Seeking Alpha
Fri, 07/21/17 - 10:06 am
MannKind
Afrezza
drug ads
diabetes
investors
inhaled insulin
Are Viagra and Cialis leaving TV advertising? Report forecasts end of ED era on NFL football
Fierce Pharma
Mon, 07/10/17 - 11:14 pm
Viagra
Cialis
drug ads
erectile dysfunction
OPDP Study Raises Questions About the Balance of Information in Mobile Ads OPDP Study Raises Questions About the Balance of Information in Mobile Ads
RAPS.org
Thu, 07/6/17 - 09:35 am
OPDP
mobile ads
drug ads
BI, Lilly hit the streets to talk up Jardiance's cardiovascular benefits
Fierce Pharma
Wed, 06/28/17 - 10:13 am
Boehringer Ingelheim
Eli Lilly
Jardiance
drug ads
DTC advertising
The FDA may move to shorten that grim list of side effects on every drug ad. Advertising execs can’t wait
Stat
Wed, 06/28/17 - 09:25 am
drug ads
DTC advertising
side effects
FDA
AMA to Vote on Requiring Drugmakers to Include Drug Prices in DTC Ads
Xtalks
Fri, 06/9/17 - 11:26 am
AMA
DTC ads
drug pricing
drug ads
Physicians call for DTC ads to include retail prices
Medical Marketing and Media
Tue, 06/6/17 - 09:40 am
DTC ads
drug ads
physicians
AMA
The FDA cites risk info in letter over Contrave DTC ad
Medical Marketing and Media
Thu, 05/25/17 - 08:54 am
FDA
Contrave
drug ads
Orexigen Therapeutics
Pfizer bows first Ibrance TV spot as Novartis revs up with rival breast cancer med Kisqali
Fierce Pharma
Wed, 05/24/17 - 10:37 am
Pfizer
Ibrance
Novartis
breast cancer
drug ads
Pradaxa’s 'Red Fish' go to the aquarium in new Boehringer campaign
Fierce Pharma
Mon, 05/8/17 - 11:35 am
Boehringer Ingelheim
Pradaxa
drug ads
television ads
bloodthinners

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