drug ads

Pfizer's Prevnar conundrum: How to convince ‘invincible’ baby boomers they need a shot?
Fierce Pharma
Wed, 04/12/17 - 10:30 am
Pfizer
Prevnar
vaccines
baby boomers
drug ads
Google still scrambling for solutions after J&J, others depart YouTube advertising
Fierce Pharma
Mon, 04/10/17 - 10:08 am
JNJ
YouTube
drug ads
DTC advertising
GSK, Sanofi, Bayer and Lilly join parade of advertisers marching off Fox News host O’Reilly’s TV show
Fierce Pharma
Wed, 04/5/17 - 12:03 pm
GSK
Sanofi
Bayer
Eli Lilly
FOX News
drug ads
Gilead's Harvoni ads go from before to after with new creative focused on hep C cure
Fierce Pharma
Wed, 03/29/17 - 10:40 pm
Gilead Sciences
Harvoni
drug ads
DTC ads
hepatitis C
J&J, GSK pull ads from YouTube amid display concerns
BioPharma Dive
Fri, 03/24/17 - 09:36 am
JNJ
GSK
YouTube
drug ads
Could MannKind Corporation's Marketing Blitz Pay Off?
Motley Fool
Wed, 03/22/17 - 09:59 am
MannKind
Afrezza
diabetes
inhaled insulin
Sanofi
drug ads
Sanofi debuts first Xyzal ad campaign with wise old spokes-owl
Fierce Pharma
Mon, 03/20/17 - 09:34 am
Sanofi
Xyzal
drug ads
DTC advertising
Allergan urges dry-eye sufferers to pump up their eye power
Fierce Pharma
Mon, 03/13/17 - 10:10 am
Allergan
dry eye disease
DTC ads
drug ads
Pfizer runs away with pharma brand ad-spending crown, Nielsen data shows
Fierce Pharma
Mon, 03/13/17 - 10:06 am
Pfizer
drug ads
ad spending
Amgen launches new Repatha DTC ad
Medical Marketing and Media
Tue, 03/7/17 - 11:53 am
Amgen
DTC advertising
drug ads
Repatha
More advertising pushback: Vermont Senate seeks restraint on 'beautiful' drug ads
Fierce Pharma
Mon, 03/6/17 - 07:40 pm
drug ads
DTC advertising
Vermont
Drugmakers again boost DTC spending, to $5.6 billion in 2016
Medical Marketing and Media
Fri, 03/3/17 - 10:31 pm
DTC ads
drug ads
The Demise Of The Erectile Dysfunction TV Ads
Forbes
Fri, 02/24/17 - 11:12 am
drug ads
DTC ads
erectile dysfunction
Eli Lilly
Pfizer
Cialis
Viagra
How VAYA Pharma used Facebook ads for its ADHD campaign
Medical Marketing and Media
Tue, 02/21/17 - 10:35 pm
VAYA Pharma
Facebook
drug ads
ADHD
DTC advertising
Vayarin
Merck's DTC ad for Keytruda hints at more cancer brands turning to TV
Medical Marketing and Media
Mon, 02/13/17 - 09:55 am
DTC advertising
Merck
Keytruda
drug ads
oncology
Marketers take a new approach to lung-cancer campaigns, and why that matters
Medical Marketing and Media
Mon, 02/6/17 - 10:11 pm
lung cancer
drug ads
DTC advertising
Merck unveils new Keytruda DTC ad
BioPharma Dive
Fri, 02/3/17 - 10:05 am
Merck
Keytruda
DTC advertising
drug ads
The FDA targeted DTC, video, unapproved drug promotion in 2016
Medical Marketing and Media
Thu, 01/19/17 - 11:20 am
FDA
DTC advertising
drug ads
The FDA to study whether people can recognize misleading drug ads
Medical Marketing and Media
Fri, 01/6/17 - 09:52 am
FDA
drug ads
Why healthbots may eat search ads and mobile apps
Medical Marketing and Media
Tue, 01/3/17 - 09:52 am
drug ads
Watson
artificial intelligence

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