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drug ads
Pfizergan headed for top of ad-spend leaderboard--and not just in pharma
Fierce Pharma Marketing
Wed, 12/2/15 - 11:16 am
Pfizer
Allergan
M&A
drug ads
Pharma advertising powerhouse is born with Pfizer, Allergan megamerger
BioPharma Dive
Tue, 11/24/15 - 09:53 am
Pfizer
Allergan
M&A
drug ads
AbbVie's Humira repeats, joined by BMS' Opdivo in leading TV spending for October
Fierce Pharma Marketing
Wed, 11/18/15 - 09:42 am
AbbVie
Humira
Bristol-Myers Squibb
Opdivo
drug ads
AMA calls for DTC advertising ban
Medical Marketing and Media
Tue, 11/17/15 - 05:55 pm
AMA
DTC
drug ads
One year after FDA nod, Eli Lilly's Trulicity launches first consumer campaign
Fierce Pharma Marketing
Mon, 10/19/15 - 11:07 am
FDA
Eli Lilly
Trulicity
diabetes
drug ads
AbbVie's Humira, J&J's Invokana lead September's $231M in pharma TV ad spending
Fierce Pharma Marketing
Wed, 10/14/15 - 11:16 am
AbbVie
Humira
JNJ
Invokana
drug ads
Want to get a warning letter from OPDP? Omit drug risks from your promos
Fierce Pharma Marketing
Mon, 10/5/15 - 11:58 am
OPDP
warnings
risk factors
drug ads
JNJ
Arena: Belviq Advertising Slips - Sales Continue To Slip As Well
Seeking Alpha
Fri, 09/4/15 - 10:26 am
Arena
Belviq
obesity
drug ads
Pharma ad budgets to dip in 2016, but J&J, Pfizer, Roche and Novartis should still top $2B
Fierce Pharma Marketing
Mon, 06/22/15 - 12:52 pm
Pfizer
Roche
JNJ
Novartis
drug ads
The top 10 advertisers in Big Pharma
Fierce Pharma Marketing
Mon, 05/18/15 - 11:27 am
Pfizer
AbbVie
AstraZeneca
Eli Lilly
JNJ
Actavis
Merck
Bristol-Myers Squibb
Dainippon Sumitomo
Amgen
drug ads
Gilead puts new DTC ads behind its already-stellar Harvoni launch
Fierce Pharma Marketing
Wed, 05/6/15 - 02:00 pm
Gilead Sciences
Harvoni
drug ads
hepatitis C
Should FDA Penalize Drug Makers Over Diabetes Drug Ads?
WSJ Pharmalot
Thu, 04/2/15 - 10:04 am
FDA
diabetes
drug ads
J&J, Glaxo settle U.S. lawsuit over allergy ads
Fortune
Tue, 03/31/15 - 07:50 am
JNJ
GSK
Flonase
drug ads
Pharma's ad spend vaults to $4.5B, with big spender Pfizer leading the way
Fierce Pharma Marketing
Wed, 03/25/15 - 10:25 am
drug ads
Pfizer
Arena's Partner May Need To Advertise More
Seeking Alpha
Thu, 02/5/15 - 06:20 pm
Arena Pharmaceutical
Belviq
drug ads
Eisai
Drugmaker Pfizer, aiming to raise sales of its Viagra, starts new ad campaign targeting women
Yahoo/AP
Tue, 09/30/14 - 08:36 am
Pfizer
Viagra
drug ads
Shares of Pacira drop as FDA warns on misleading ads for pain relieving injection Exparel
Yahoo/AP
Thu, 09/25/14 - 09:19 am
Pacira
FDA
warnings
drug ads
EXPAREL
What Arena's Belviq Television Ad Campaign Means For The Stock
Seeking Alpha
Mon, 04/14/14 - 12:37 pm
Arena Pharmaceuticals
drug ads
Belviq
Arena - Belviq Sales Up Modestly Heading Into Television Ads
Seeking Alpha
Fri, 04/11/14 - 03:40 pm
drug ads
Belviq
Eisai
Arena Pharmaceuticals
Arena - Scripts, Ads, Sales Reps
Seeking Alpha
Fri, 03/28/14 - 01:01 pm
Arena Pharmaceuticals
drug ads
drug reps
Belviq
Qsymia
Vivus
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