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anonymous said:

Why do you care?
You care so much about things that don’t pertain to you & it’s rooted in jealousy.

You care about the FRM salary, you care about FRMs being cut in the future, you care about Kite getting shopped, you care about the PrEP EDs, you care about stuff that Dan is paid handsomely to think through.

Focus on you.

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anonymous said:

Close but you’re still wrong.

Business Development:
HIV Expansion

Account Management:
Kite/Oncology

Specialty Rep:
Liver & maybe HIV Treatment

Primary Care:
PrEP

Business Development reps operate at a higher level of influence than Account Management Oncology because BD isn’t just influencing treatment decisions, they’re creating them.

Account Management reps engage physicians who are already trained to treat aggressively. The demand exists. The clinical mindset to treat, is already there. The only challenge is medication differentiation, not behavior change.


Business Development reps face a much harder mission:

1. Turning non-treaters into treaters

2. Changing clinical behavior where no action was previously taken

3. Building prescriber belief from the ground up


This requires a mastery of clinical education, influence & objection handling, within IDNs, Hospital owned Physician Practices/Hospital Pharmacy Pull Through & large/complex independent group practices in markets with high resistance.

Oncology reps, although highly trained, have expertise in account management & competitive positioning. Valuable, yes, but not easily transferable to roles that require building demand from zero.

Bottom line:
Oncology reps build market share, Business Development reps build new markets

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anonymous said:

I’ll slap you silly for saying that

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