They sill don't get it. The bonus could be $50,000 each trimester, but if goal is ridiculous, what does it matter what the possible payout is! Study after study will tell you that employees say money is important, but work environment (which is makeup of many factors) is more important. Unlike Alpha, the Gamma/Beta team deals in a 99% generic market place where the strategy is to take share from generics! How damn unrealistic is that! Then you have ASM's with just a handful of reps wanting to ride with you every time you turn around, and the most of them have no clue about pharmaceutical sales! All they believe in is showing the patient profile even though 2 Otsuka reps and a Takeda rep doing the same damn thing that week, and a call is not a call unless you use that stupid vis aid on the iPad, or a hardcopy!
Back to what makes people want to stay at a company, the most important reason is their immediate manager. In our region, I know of only one ASM that is truly liked and respected. One! In talking with other people from other regions, I have yet to meet one person that likes/respects their manager.
Then there is the matter of job security, which is probably #2 on the list of why people want to stay at a company. People, we have no pipeline, and everyone knows. The future indications for Rex are a long shot at best. The infamous 35700 is drifting somewhere out there, and nobody ever hears about ti. That's all we got! Are you will to gamble to next few years that something is going to pop out somewhere from R&D and save the day? I've got 10 to 15 years left, and I can tell you I am not willing to take the risk. Then, add in what the next CEO has up their sleeve to increase profits, and like Kare, he might come in swinging a big ax!
Hang on tight! 2018 will likely be a bumpy ride!