There are not 350 reps in derm. Off by about 120. And it’s not a 10 sec stand up. The landscape is not that simple. Have to keep it mind competing w generic environment. Also dealing with non compliant patients by nature of disease. This is a long game... eczema doesn’t go away. They aren’t coming in if they think they have a flare. They have let it go until they are making and appointment and paying a copay to be seen. By this time it’s bad. Not to mention getting the Rx. The specialty pharmacy environment is a whole other conversation not to mention the hurdles of Medicaid and the managed Medicaids that none of the offices even know what is required for each plan. Then throw in the managed Medicaid plans actually counter detailing the HCPs on not using Eucrisa.
Coming from PC side, was an easier sell back then.