Maybe Japan can help Kowa American LLC on the marketing materials?

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anonymous

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The SEG marketing materials have been a fail too. Kowa wanted reps to destroy every single material besides one small piece. That small piece is hard to read. Small print and doesn’t have any data. The other material reps hard to destroy because the CDC changed the MMEs. May the odds be in your favor with that one piece of marketing material.
 


One way for Japan to help KPA is to get rid of the entire leadership group and start over. Its shocking that they let this incompetent bunch run the company into the ground.
 




Does Kowa even have a Marketing Department? Detail pieces that we have in the past have been terrible, starting with the large “dinner placemat” piece that was rolled out shortly after launch. What an embarrassment! How much money was wasted on that? Who approved that? Thank goodness that Lilly was involved in the launch of Livalo.
 


Kowa hired a marketing company. They are being paid much better than any of us. The problem is Kowa and the FEAR they have marketing in this space. "Craig" the compliance guy just says NO to everything I have heard and they do not have the gumption to push back. Every script they don't get saves money though I believe they lose money after all is said on EVERY one filled under the current circumstances. What happens in November? They need to change the business rules around the copay card but once again fear prevents it.
 




anonymous said:
Does Kowa even have a Marketing Department? Detail pieces that we have in the past have been terrible, starting with the large “dinner placemat” piece that was rolled out shortly after launch. What an embarrassment! How much money was wasted on that? Who approved that? Thank goodness that Lilly was involved in the launch of Livalo.
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the marketing department is the biggest disappointment. Remember when Corporate wanted reps to call on pharmacy’s for 3 months before launch to make sure all pharmacy’s have SEG in stock? Then it was delayed because of the IVA. Then it took a year to get one marketing piece. The other marketing pieces had to be “destroyed”. Then Corporate found out pharmacy’s are NOT going to automatically stock SEG without a prescription. You would think Corporate would ride with a rep or the marketing department would ride with a rep to see what a day in the life is…maybe the marketing department would actually pick up some useful knowledge about how other great pharmaceutical companies market their products. But common sense isn’t so common now.
 




anonymous said:
Kowa hired a marketing company. They are being paid much better than any of us. The problem is Kowa and the FEAR they have marketing in this space. "Craig" the compliance guy just says NO to everything I have heard and they do not have the gumption to push back. Every script they don't get saves money though I believe they lose money after all is said on EVERY one filled under the current circumstances. What happens in November? They need to change the business rules around the copay card but once again fear prevents it.
Click to expand...
Totally agree. Wasn't too hard to see this coming. This will end badly.
 


anonymous said:
the marketing department is the biggest disappointment. Remember when Corporate wanted reps to call on pharmacy’s for 3 months before launch to make sure all pharmacy’s have SEG in stock? Then it was delayed because of the IVA. Then it took a year to get one marketing piece. The other marketing pieces had to be “destroyed”. Then Corporate found out pharmacy’s are NOT going to automatically stock SEG without a prescription. You would think Corporate would ride with a rep or the marketing department would ride with a rep to see what a day in the life is…maybe the marketing department would actually pick up some useful knowledge about how other great pharmaceutical companies market their products. But common sense isn’t so common now.
Click to expand...

What a complete and utter messed up wreck. Too many egos in Sr. Leadership, and they don't know how to do anything.
 


anonymous said:
Kowa hired a marketing company. They are being paid much better than any of us. The problem is Kowa and the FEAR they have marketing in this space. "Craig" the compliance guy just says NO to everything I have heard and they do not have the gumption to push back. Every script they don't get saves money though I believe they lose money after all is said on EVERY one filled under the current circumstances. What happens in November? They need to change the business rules around the copay card but once again fear prevents it.
Click to expand...
 


anonymous said:
the marketing department is the biggest disappointment. Remember when Corporate wanted reps to call on pharmacy’s for 3 months before launch to make sure all pharmacy’s have SEG in stock? Then it was delayed because of the IVA. Then it took a year to get one marketing piece. The other marketing pieces had to be “destroyed”. Then Corporate found out pharmacy’s are NOT going to automatically stock SEG without a prescription. You would think Corporate would ride with a rep or the marketing department would ride with a rep to see what a day in the life is…maybe the marketing department would actually pick up some useful knowledge about how other great pharmaceutical companies market their products. But common sense isn’t so common now.
Click to expand...
You’re right. This has been a cluster **** from the beginning. None of their guidance has been helpful. Leadership should be canned ASAP.
 


anonymous said:
You’re right. This has been a cluster **** from the beginning. None of their guidance has been helpful. Leadership should be canned ASAP.
Click to expand...


This will never happen. The reps will always be the first to go. This is a private company not public so there is no pressure on upper management. Like public companies Wall Street demands growth on new products if not new CEO or upper management.
Also upper management did not have enough experience to launch a product like this. That was the first disaster.
The reps are to blame always. “You aren’t selling correctly” “it works!”.
 






anonymous said:
This will never happen. The reps will always be the first to go. This is a private company not public so there is no pressure on upper management. Like public companies Wall Street demands growth on new products if not new CEO or upper management.
Also upper management did not have enough experience to launch a product like this. That was the first disaster.
The reps are to blame always. “You aren’t selling correctly” “it works!”.
Click to expand...

All great points. None of this is the reps' fault. This is a total lack of knowledge, skill, accountability, competence, self awareness, humility and trust at the Sr. Leadership level. If kept in place, this company will continue to fail. The other issue is that not only is it a privately held company, the number of employees (especially with the latest mass exodus), falls below the number of employees that a company has (private or public) that forces them to enforce current government labor laws. The Seglentis failure was strictly a Sr. Leadership mistake. Why do you think Lou left?
 



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