If you are an employee, my best advice would be not to go off on your own initiatives. Win or lose, Management and the Board have been doing a far better job than anyone thought possible generating Soft Powers (we shall soon see, as we are entering the period where Hard Power plays will be made, if they are equally skilled in that arena as well).
Any self-initiated action, uncoordinated with management's master plan, creates more risks -- for yourself and possibly the company -- then potential benefits. I'd hate to sound like a corporate drone (especially since I'm not even connected to the company), but if management thinks that some sort of a mass actions from employees would nicely dovetail with whatever they are doing, they won't hesitate to call for one. If they don't, then don't.
Dan.