Menu
Home
Forums
Forums
Quick Links
Search Forums
Recent Posts
job listings
catering
whistleblower info
legal help
advertise on CP
submit press release
Menu
Log in
Sign up
Search titles only
Posted by Member:
Separate names with a comma.
Newer Than:
Search this thread only
Search this forum only
Display results as threads
More...
Useful Searches
Recent Posts
Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Pharma/Biotech Companies
>
Merck
>
My version of 15 by 15
>
Reply to Thread
Name:
Verification:
Answer the above question:
(
CustomImgCaptcha
By
Surrey Forum
)
Message:
<p>[QUOTE="Anonymous, post: 4686300"]"there is nothing so useless as doing efficiently that which shouldn't be done at all." - Peter Drucker</p><p><br /></p><p>The prevailing opnion from repondents on CP is that the sales model is broken-hence the "15's"-those that have given up. If you were to lace the koolaide drinkers cups with truth serum you would find the same thing. By any objective measure sending armies of well dressed,undereducated sales people to blanket medical offices with propaganda no longer works. At all. The expense is high-in compensations,benefits,hardware-cars,computers. The ROI is very low. For all the talk about "moving share" the margins between having a sales force and not having one is very thin. The liabilties are extreamly high. Reps wreck their cars, lose thier computers, break hippa and fda rules, become whistleblowers, mow down patients in medical center paring lots racing to pick up thier catered lunches. Access is very poor. Providers very seldom take any kind of direction on therapies given by a rep. Overall the whole thing is ineffective and can actually detrimental to a company. So why continue? Well the whole structure of a company whould have to be changed. Many companies staff structures rest heavily on the compliment of marketing they have, from management to support (IT, HR, advertisment, etc.) So the whole thing is a jenga game. Pull the rep piece and the whole thing comes down. But the whole pharma rep game is rapidly reaching the point of no return on the law of diminishing return. The whole question come down to who will have the courage to revamp the entire approach. My money would not be on merck and ken frazier. So the merck system,model,what have you will just soon collapse under it's own weight and it will fall to the board and the stockholders to try and pick up the pieces.[/QUOTE]</p><p><br /></p>
[QUOTE="Anonymous, post: 4686300"]"there is nothing so useless as doing efficiently that which shouldn't be done at all." - Peter Drucker The prevailing opnion from repondents on CP is that the sales model is broken-hence the "15's"-those that have given up. If you were to lace the koolaide drinkers cups with truth serum you would find the same thing. By any objective measure sending armies of well dressed,undereducated sales people to blanket medical offices with propaganda no longer works. At all. The expense is high-in compensations,benefits,hardware-cars,computers. The ROI is very low. For all the talk about "moving share" the margins between having a sales force and not having one is very thin. The liabilties are extreamly high. Reps wreck their cars, lose thier computers, break hippa and fda rules, become whistleblowers, mow down patients in medical center paring lots racing to pick up thier catered lunches. Access is very poor. Providers very seldom take any kind of direction on therapies given by a rep. Overall the whole thing is ineffective and can actually detrimental to a company. So why continue? Well the whole structure of a company whould have to be changed. Many companies staff structures rest heavily on the compliment of marketing they have, from management to support (IT, HR, advertisment, etc.) So the whole thing is a jenga game. Pull the rep piece and the whole thing comes down. But the whole pharma rep game is rapidly reaching the point of no return on the law of diminishing return. The whole question come down to who will have the courage to revamp the entire approach. My money would not be on merck and ken frazier. So the merck system,model,what have you will just soon collapse under it's own weight and it will fall to the board and the stockholders to try and pick up the pieces.[/QUOTE]
Your name or email address:
Do you already have an account?
No, create an account now.
Yes, my password is:
Forgot your password?
Stay logged in
Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Pharma/Biotech Companies
>
Merck
>
My version of 15 by 15
>
Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Pharma/Biotech Companies
>
Merck
>
My version of 15 by 15
>