I agree. And nowadays Doctors clearly understand that the DSM is there to maximize scripts - either by making sure the rep is squeezing the prescriber as hard as possible (under the guise of "coaching") or for the DSM to squeeze the doctor themselves. That's what it is, plain and simple. ..Now if you were a doctor, would you be ok with that?? What if you were a patient? Would you want reps to be coached where you go to get your healthcare?? Of course not.
Again, Pharma management need to find another place and way to ensure their reps are effective. Yes, they have that right. ..But keep DSM's and coaching activities out of the offices.
