Massive investment from the company going forward into FMDs yet looking at the current state of business, vast majority of FMD appointments are set up by reps. Very minimal portion of my TCL will reach out to FMD on their own in a given year. Good luck bold moves. Other companies will keep reps and have successful product launches/gain market share. Somebody has to be there doing lunches to remind the physicians of our products.
Bold moves is another excuse for keyboard tapping upper management to justify their jobs. They don't care about sales, they care about volumes of spreadsheets they can analyze in a day. Truth is there are too many layers of management and that is where future streamlining should occur to increase profitablity.
