Spot on. Look at what we did to dermatology.
Go back a few year. Belt to ass in 2014/2015 and Otezla took all our business. Fast forward. We buy them and then remove their senior leaders. We then implement a program where we criticize the things they did that worked and go full force implementing the Amgen/ZS primary care formula on them and every single middle manager who spoke up and questioned the lunacy was let go. We kept those that bent the knee.
Thank God that product is all profit, because we haven't grown it since. Sure, we hit the price and manage inventories, but share and volume have been stagnant since 2022.
We do it to everyone. It's going full bore right now with Horizon.
Resistance is FUTILE!