Airsupradupra


So....this "revolutionary" product is so good, Med D plans have decided to forgo formulary inclusion for 25'. AARP, SilverScript, Wellcare, Humana, etc have it all listed as a non-formulary product for 25'. Quite the "revolutionary" product. Just another product the org has over-priced based on nothing more than greed & arrogance. Remember Brilinta? Launching against generic clopidogrel and pricing it way too high. Those that don't learn from history are doomed to repeat it. Or as stated earlier, more like plain old greed & arrogance.
Oh and Biden was pushing for a $2 co-pay for albuterol for Med D patients. Have fun!
 
To above poster.... Airsupra will go the way of Bevespi. Funny how a certain someone ran the Bevespi failure and is now running the resp division. Must be really good at a certain somethin'. o_O
 
Sorta reminds me of a Sarah Palin comment a few years back . . . . . . You can put lipstick on a pig, but it's still a pig . . . . . . . and a VERY expensive pig that Airsupra is!
 
I wanted to wait several weeks to see if what was occurring with our largest & most consistent RXers was an anomaly or a trend. The reason why I am posting this now is because it is certainly a trend. We are seeing top writers drying up since the co-pay card change that took away the $15 override. With our largest commercial plans not covering Airsupra, providers are pulling back their usage. The worst part is, the patients who were on Airsupra and were leveraging the $15 override, now cannot so they are back on albuterol. This is obviously impacting Trx's. My question to all is: Is anyone else seeing this in their territories? I can't imagine we are the only ones.
 
Nope. Just you. Get off of Social Media and go make some calls!!!
This person either works for brand or has a very open access area or has little usage. For me, I am seeing it as well, especially with a couple of allergists. And I don't need three childish exclamation points to make that point known.
 
Glad someone posted this. Seeing similar drop in our territory with prescribers who said they used the override regularly. You have to wonder if "leaders" truly see the repercussions of actions taken? In our area commercial coverage is crappy. Those cards were our only solution to those patients getting Airsupra. Everyone in my district is looking... I will bet that we aren't the only district doing this.
 
Glad someone posted this. Seeing similar drop in our territory with prescribers who said they used the override regularly. You have to wonder if "leaders" truly see the repercussions of actions taken? In our area commercial coverage is crappy. Those cards were our only solution to those patients getting Airsupra. Everyone in my district is looking... I will bet that we aren't the only district doing this.
If you don’t like it, leave. With that attitude, we don’t want you here. Enough with the excuses.
 
Let's pile on....Heard from an allergist yesterday (was #1, now down to middle of pack) that the card issue definitely had an effect in prescribing. Doesn't take an MBA from Harvard (not that that carries the weight it once did) to realize that simple change would impact prescriptions. Bill Marr could have a field day with this brand team as part of his act. But hey, we now have wall clingy things to put everywhere. Who needs a PA bypass when we have clingy wall reminders?
 
Let's pile on....Heard from an allergist yesterday (was #1, now down to middle of pack) that the card issue definitely had an effect in prescribing. Doesn't take an MBA from Harvard (not that that carries the weight it once did) to realize that simple change would impact prescriptions. Bill Marr could have a field day with this brand team as part of his act. But hey, we now have wall clingy things to put everywhere. Who needs a PA bypass when we have clingy wall reminders?
Think you mean Bill Burr. Duh. But your overall point is valid. If brand isn't going to get on other large national and regional plans, at least bring back the override card.
 
So AZ learned that to be whole with Humana means a lot (IE: getting back PDP's with Breztri). Unfortunately, the same can't be said for Airsupra. Learned my lesson NOT to discuss Med D wins if the plan has +30% not covered, much like where Airsupra is now on Humana. Now I'm sure there are lots of areas in the country that have a very large percentage of lives on the MA plans vs. PDP plans. That just isn't the case in my area and trying to sell this to providers and staff and then they run into issue after issue because of non-coverage creating lots of frustration just isn't worth it. Wake me up when you get the PDP's.
 
So, lets add to the Titanic that is Airsupra, shall we? Early last week, sleeve 1 got their Breztri goals for Q3. And yet, nada for Airsupra. Pourquoi?
Yeah. What's up with that? Looks like TPTB are planning on making the layoff later this year a no brainer while they manipulate the numbers. I know nothing but have been around long enough to realize Airsupra is not living up to expectations and they need to cut bait. Instead of owning up to their greed (way overpriced based on AWP and/or WAC), they will sell off the brand and cut all those on that sales team. Watch......
 
So, over 3 weeks into Q3 and still no goals for the quarter we are in. Breztri goals came out over two weeks ago. How can you take this brand team and at a larger level this org seriously?
 


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