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AAD in general is a scam.  75% of booth attendees are foreign.   Of the 25% that came by, 90% aren't targets. 


We give a shit ton of money and get little in return.  We would be better off just having  a desk top display and putting the money into Fall Clinical, which is attendeed by American docs who prescribe branded psoriasis agents.


But marketing likes to serve their masters, so the charade continues.