Align 360


anonymous

Guest
you boys must have something"real nice" with this piece. After getting no where with surgeons our local arthrex box opener appealed to the purchasing director w/ a $2600 price tag on "your" renamed knee. This is in a facility where zimmer and Stryker are doing knees for $3900. Thanks for putting us all under the price hammer while you'll gain zero business. Got to love those talented 2nd year arthrex reps.
 

Biomet rep here. I don't know about the total, but I do Oxfords with a big Arthrex surgeon. He did a couple of the Arthrex uni's. I had to ask him about it, was he having a problem with Oxford? Any reason to abandon an implant you've used for the last 12 years? He said the arthrex wouldn't shut up about their new knees. He said it was rudimentary and wouldn't be using it again. Can't imagine how lucky those two patients are. Other than that, I haven't heard of anyone in our city using an arthrex joints. Are they even still promoting those things?
 
I love how you joint guys act like your selling some holy grail. Who cares if our knee hasn't been around for 20 years. It's just metal and plastic not something that on,
ly 3 select companies are able to produce. Our only issue getting started has been getting instruments and that seems to be over. I can't wait to convert my docs 200 knees I don't care if it's b/c of price. Nobody puts an asterisk on my quota for that. You joint guys have over valued yourself for years. Your day of reckoning has come.
 
I don't have a dog in the fight (our distributor hired a guy just to sell total joints) but there is a rumor in our office that my distributor told him to hold back pushing the total knee due to an issue with the tibia. I don't know if it is an implant or instrument or inventory issue. Has anyone heard anything along those lines?
 
I love how you joint guys act like your selling some holy grail. Who cares if our knee hasn't been around for 20 years. It's just metal and plastic not something that on,
ly 3 select companies are able to produce. Our only issue getting started has been getting instruments and that seems to be over. I can't wait to convert my docs 200 knees I don't care if it's b/c of price. Nobody puts an asterisk on my quota for that. You joint guys have over valued yourself for years. Your day of reckoning has come.
 
I love how you joint guys act like your selling some holy grail. Who cares if our knee hasn't been around for 20 years. It's just metal and plastic not something that on,
ly 3 select companies are able to produce. Our only issue getting started has been getting instruments and that seems to be over. I can't wait to convert my docs 200 knees I don't care if it's b/c of price. Nobody puts an asterisk on my quota for that. You joint guys have over valued yourself for years. Your day of reckoning has come.
 
Arthrex reps are playing checkers when the real recon guys are playing chess. Hey doc try my new knee on the next one. It doesn't have 20 years of data but it is awesome because Rheinhold told us. We're selling poly and metal just like the other guys. Sports med is were the rookies play. They have no data and think because a doc uses an arthrex suture anchor that they will convert joint business. Totally different ballgame. Unless they actually hire real ortho reps they have no shot in the joint arena. Most arthrex guys cant even read an xray let alone help a doc with a total case.
 
joint guy for zimmer here. 90% of my joints a monkey could cover. But when a doc gets jammed up your ability to help is what keeps the business. That knowledge doesn't come from a technique or a week long course, it's years of seeing these cases.
Don't blame your lack of success on inventory issues, you have a me too implant and no idea what goes into converting total joint business.
Converting sports is easier than trauma.
 
Arthrex is validating the business model of sports + joints. But it's ZimmerBiomet or Stryker that will reap the rewards as they build out their sports and arthrosocpy portfolios. Watch your back Arthrex.
 
Agree with the above poster. Stryker, Depuy/Synthes/Mitek, Zimmermet, and S&N can offer a full ortho portfolio. I think Arthrex bolted some joints on to make themselves a more attractive buyout.
 
The 2 posters above are dead on. It's no secret on the way to take Arthrex down. Attack them where their profit margins are greatest. Anchors are their lifeblood. 1 maybe 2 of the big Ortho players get it. And they will have the opportunity to take Arthrex to its knees. Arthrex has poked the big bears one too many times.
 
To the poster that mentioned tibial issues, there is an Arthrex consultant in my territory that started doing the total knee about 9 months ago. Today we revised our third for a loose tibia. Three revisions might not sound like a ton, but this is a sports guy that does two TKA's every other Wednesday. He is going back to Depuy for his totals, but seems committed to us on the uni at this point.
 
i had the joy of listening to the Arthrex rep plead with a surgeon at the scrub sink this morning to "just try" his total knee. The doctor likes this guy but finally had to be frank and told him, you don't "try" a total knee. This isn't some new meniscal repair passer that if it sucks is no big deal. Please don't bring up your knee again.
Keep thinking totals are an easy sell, fellas.
 


Write your reply...