Ah yes, another MBA candidate whose entire perception of business management comes from pie charts and bell curves. Layoffs in the pharma environment of today are as much a marketing exercise as a business necessity. Companies want to avoid messy lawsuits charging bias, or some deranged employee shooting their DM/co-workers. See if Classic Boston Consulting Group has a quadrant analysis for that. It's called reality.
Reps in Primary Care have come and gone for as long as there have been products to sell, and very little changes. Sure, doctors and staff moan the loss of their favorite rep, but in a few weeks, they won't remember your name. The real name of the game is product and managed care coverage. The best rep in the world can't save a bad med or even a good one with no coverage in a crowded class of agents.
