Beat down and failed like so many others

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Anonymous

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After spending millions and seeing zero returns this company has finally realized they have been beaten down and shit on by the large established players. Their 1960's marketing and sales campaigns may work in Guatemala and Equador but in 2013 in the US No Mas.
 


Holy shit! This company is night mare! From the product (sucks) to their surgical kits ( like trying to navigate rush hour traffic in Bagdad to their management- three stooges this company is the laughing stock of the dental world. If anyone wants a good laugh stop a booth at the next big dental show preferably,with a dr badge on and speak to these people. Hilarious.
 


Anonymous said:
Holy shit! This company is night mare! From the product (sucks) to their surgical kits ( like trying to navigate rush hour traffic in Bagdad to their management- three stooges this company is the laughing stock of the dental world. If anyone wants a good laugh stop a booth at the next big dental show preferably,with a dr badge on and speak to these people. Hilarious.
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Tried this, but I couldn't communicate with any of them. A French guy who doesn't seem to understand English, and a Spanish guy who speaks a bizarro Spanglish dialect. Good Luck!
 










Anonymous said:
If they are out of business how come they are on a sign at the AAID meeting as a sponsor?
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The light is still on but no one is home at this company. Their booth was just awful with an almost clear plastic "interrogation room" that they locked docs in when they made the mistake of stepping into the booth.
 


Companies sign up for these events a yr or more in advance so that could be why they had their name on a sign at this meeting. A few years back Keystone had a booth and display at a meeting and no one even showed up for the meeting. The booth sat empty for three days.
The incompetence in the lower tier implant companies is epic. This one is no exception.
 






My feeling is that this company requires more than just a strong, experienced implant professional. As history tells us there are several factors required for success. First is product. This company's products- undifferentiated dental implants - provide no benefit over competitors. There are no clinical solutions this product line offers that are not currently offered other products. Because of that the appeal is limited. There is no financial incentive to purchase this product as a differentiator price is a factor for implants- assuming clinical outcomes are equal. Implant direct vs Nobel et al. Successful business model for implant direct.
Intra-lock has no financial, or clinical benefit at all over any other company. Customers will not be motivated to switch implant brands when 1) there is nothing wrong with their exiting product, 2) there is no financial incentive to switch to a clinical equivalent implant.
It's really boils down to this.
Add to these two basic facts that this company's customer service is non existent, they have no return policy, they won't discount their product, they don't offer 30 days billing or large purchase financing, and they have limited marketing and speaker program dollars to throw at potential KOL.

No matter how great someone's experience and background is, a large part of that prior success has to be attributed to the company that person worked for. Take that company out of that persons equation and now success at an unknown company is not guaranteed. I give this guy three months max and he's out. Jan 15 he'll be long gone.
 




In all seriousness the new rep here has to understand this company will give him a few months to unreasonably move his marketshare and sales numbers, otherwise he is out.
The expectations are seriously flawed. Shows a complete lack of market understanding on the part of management. With a weak product, little support, no KOL, any dental product is doomed. Its just Marketing 101.
 


No, it's just sales 101. If your job is to sell a product and and you can't do that, you will lose that job.
Spew whatever nonsense you will but bottom line is this company is still in business and you are still ranting on a regular basis how they have failed. I have seen numerous successful reps working for this company at countless shows. The drama was funny to read for a while but they proven the naysayers wrong.
 


The management post above clearly shows the lack of understanding of how real world sales works. Like most that have never actually been responsible for sales operations, these people believe sales is as simple as just "showing up" or being "motivated". In reality there is about 94% of the sales process that is variable and outside of the control of the sales force. One is competition. Two is Product, three is branding. Four is pricing, Five is satisfaction with current product. The list of what one can't control is long. When the market is the largest in the US with every competitor throwing their efforts in that market things get even harder.
One thing is for sure, if any one of the three idiots that run this company, showed up to a sales presentation in a large competitive, mature market, and gave a sales presentation, they would be laughed out of the office. That is a fact. Its great to judge people when you have never been in the shoes of the ones your judging.
This company is terrible, everyone who has ever worked there will agree 100%. Thats all that really matters.
 


"In reality there is about 94% of the sales process that is variable and outside of the control of the sales force."

Really, 94% huh.

Wow. You're really smart.

Anyone believes that bilge is really d uuu mm.
 


Anonymous said:
"In reality there is about 94% of the sales process that is variable and outside of the control of the sales force."

Really, 94% huh.

Wow. You're really smart.

Anyone believes that bilge is really d uuu mm.
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94% is from a Wharton B school,study done in the late 1990's. Very well known study of the effect sales and marketing has on purchasing decisions. Stay in your hole and stop trying to understand reality. The previous remarks come from a guy who uses a cheesy 1950's corn kernel video to sell implants. Now there is some funny sheet.
 


This co. may still be operating, but any implant industry people know it has not made any headway. Most of the revenue comes from overseas licensing agreements, not from direct selling to the customer. That is the HUGE difference. Essentially this is a manufacturing operation, not a sales or marketing operation. They have never been successful transforming themselves, and have a massive distain for the successful companies out there that compete successfully.
 



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