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yup!  Exactly!  No risk, no reward!  He who risks much, wins much!  Biotroniks 6-7% market share is right in line with their willingness to risk and actually do something cutting edge and ground breaking. “Oh no!  We have several ideas in the drawer but we can’t afford to risk anything. We will let the big boys risk. Oh that WAS a good idea?  Crap. Ok let’s push out our idea too!  What?!?  Saturated market?!?  Now what?!?  Hmmm. Let’s pay doctors for studies and training cases. See?  We’re a player too!”