Anonymous
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Anonymous
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Most people know the RBU structure isn't working. Will it disappear under Ian?
Most people know the RBU structure isn't working. Will it disappear under Ian?
It's not working? Last year was the first time we made our numbers in what, 4 or 5 years?
I'm not saying that the RBU structure was why we hit our numbers, but it'd be hard to find fault with it at this stage (plus virtually every other company in the industry employs a similar structure).
Just sayin'...
The main reason/focus for the RBUs was for accounting structure purposes. It provides PFE with a better way to align and track their expenses per division. Expenses per RBU can be tracked to each specific unit and it allows the CFO and his team to track specific numbers to each unit. Although PFE made it sound more glamarous! By stating that each RBU will be able to made deciisions as if they were running their own business. Well no RBU VP or RM made any worth while decisions that made sense or produced additional revenue at the top or bottom line. Hence most VPs & RMs are PFE born and bred and are clueless when it comes to understanding how that is actually done, they have soent most of their careers listening to one PFE dummy after another.
Most people know the RBU structure isn't working. Will it disappear under Ian?
The RBU was formed to allow closer decision making to all customers. The problem is there is really no local decisions being made. State directors insistant on making decisions because they think their title makes them intelligent despite all the research saying it's wrong is a large proplem. Add that in with inaccurate data like IMS to drive decisions is a formula for failure. There are also over 80, yes I said 80 different position descriptions for "field sales" positions. Example:Everyone thinks the CGC is a waste of space but everyone is trying to do account management type functions thinking they can do it better, CAD, MAR, Hybrid, HIT manager, CAM, etc. Question is who is left selling to people who put pen to paper. We have very good access for the most part for most products yet we can't drive market share to ensure the rebates we pay secure our access. We are being outsold by smaller nimbler companies. Most of those 80 position have nothing to do with actually marketing or selling to customers. We wonder why we are not making numbers. The other post is completely inaccurate when you say the RBUs are hitting their numbers. Just the opposite. The market and business is changing and there are incompetent people running those parts of the business. Until we acknowledge that first and take corrective action we can keep adding people in all types of roles, cut expenses, decrease incentives, do engagement surveys and it won't make a bit of difference. More changes on the way more than anyone realizes.
I think a key point here is that incompetents are micro-managing our world. But in talking with 3 diffeent state directors the mm is coming from marketing and human resources who haven't a clue on how to run a sales organization.
This post is just plain bullshit. Besides everyone knows consultants are running the show because the incompetent leadership has never been in sales or were terrible at it so they don't know what to do. The RBUs were formed to try and be more effective. Where you have good leadership it works, where you don't you get poor outcomes. Is that really a surprise to anyone? Before you say it, yes Virginia, most places it is not working, and you just need to look at the leadership to understand why, just as it is working and you can see why. Blaming it on Pfizer born and bred is wrong, there is enough incompetence from every single company brought in that made Pfizer the mutt it is today. They are just as much to blame.
My friend - you obviously have no business background outside of PFE! I think that is why the OP referred to those long time PFE's as born and bred with no outside experience. It is true in most large scale companies, that when the ship gets too big, you divide into business units to track the expenses and ROI, to hold people and divisions accountable.
Come on 80 people working on manage care/access?? Then why is Lyrica not first line for fibro?? In most cases pt must fail gabapentin which isn't indicated for fibro?? how is this possible with 80 people working the committees? And Celebrex?? two failures plus another criteria?