Let me see if I understand this business model. These kits (or at least pamphlets announcing their availability) hang out in waiting rooms. They emphasize the probability of a mistake being made somewhere along the way in mislabeling/misidentifying the specimen and the frequency is common enough to warrant the additional protection of the procedure. Assumed in the literature is the mistake so commonly occurring in the office-mislabeling/misidentification-has been completely eliminated in the "Know Error" procedure. There must be some mighty generous "commissions/finder's fees/kickbacks" to the providers. As a professional, I would be profoundly embarassed to have literature in my office that highlighted the probability of a mistake being made-1 to 3%!.
Strikes me as something just short of allowing a malpractice lawyer to place his business card in the waiting room below a sign announcing, "Call me when this guy screws up"
