I work there- 60% is probably pretty accurate and to be honest depending on the area of the country maybe even more. Most insurances don't require a prior auth also for some reason and going through a specialty pharmacy also helps (the specialty pharmacy companies also have reps that help promote). As reps we hope for HE scripts as they refill and get covered almost all the time- but IBS usage is way more common on a day to day basis (IBS typically don't refill prescription so its one and done with about 60% of scripts being covered). Most GI Dr.'s are well aware of the IBS data or from word of mouth of Dr.'s that have used it- I honestly never even have to promote it for IBS its that commonly used.
The IBS indication will make it more of a first line choice so revenues will increase next year. Plus we have a primary care sales force that is selling it HE to Dr.'s that see way more IBS- i think it will blow up in primary care offices once we get the indication.
