How to be Successful with Horizon


Anonymous

Guest
EMBRACE Metrics: Plan your day by seeking physicians that will SIGN for samples, whether they need them or not.

SKIP lengthy conversations with any provider regardless of opportunity to... obtain MORE signatures!

DITCH your badge and jacket and pretend to be the UPS man and give an EEP kit to the front desk, watch them shove it in a broom closet or trash can as you sneak in a populated field for the physician to sign.

DRINK: Heavily!! During lunch breaks, nights, weekends, any time you can fit it in, because hey, w/ no time off, you have to fit in Quality of Life and as a Horizon Rep, you now realize you have NONE.

MULTI-TASK such as engaging in an active job search during conference calls with your manager telling you how uselessly sucky you are because there are not enough signatures.

REALIZE that although you got into this shitty company, you can hopefully GET OUT quickly.


Chapter 7 Bankruptcy: NO BULLSHIT
 




Horizon underestimated the
POWER - of the pharmacies to switch for generic
PROTECTION - provided by Doctors and pharmacies to keep their patients from getting ripped off with this OTC combo drug.
CONTROL - of managed care over Duexis scripts
 






Success with Horizon means forget the 150 targets management has been harping on. Forget the high deciles the computer picked. If you notice most of them are not worthy targets anyways. Forget going directly after Celebrex. You won't win the Cox 2 battle without creditable studies that we can actually leave behind on that note, any leave behind would be great. Who launches a product without leave behinds branding your product? Celebrex is covered once they fail on Meloxicam. Most patients fail. Forget the stupid metrics of x amount of sampled calls a day. Instead, pick 15 people and call on them every 3 days. Yes, that is only 5 calls a day and most won't be sampled because you already left samples day 1. So what? Stick with it. If your manger starts to give you crap about the sampled calls, find some quick signatures at the end of the day. Who cares if you actually see them. What will you end up with? A territory that is currently ranked in the top of the PHAST data. The secret? Less targets, more often. Dump samples elsewhere if you must just to play the game. Yes, a waste of resources but give them what they want.

In reality management has ruined the launch not the sales force who was simply following incorrect direction. I knew it was BS from the get go and never followed it. $$$$
 




quit before you are micromanaged to death! good sales then they still feel the need to mess with the top 25 docs and bad sales they continue to change the routing and top 25 docs. forgetting the issues in the pharmacies. this comany sucks bail before it sinks!
 


Don't quit. Just stop giving a crap spend the day sending resumes and collecting a paycheck from them. Delete your DM's voicemails and emails before reading so you don't get stressed out. When they ride with you - ignore the comments, nodd and says yes all day and once they are gone go back to what you were doing. If they want to fire you, fine. Collect unemployment. Quitting gives you nothing. Trust me when I say, once you mentally check out from this company you will feel great! More beers anyone? I am not getting up early to go into the field.
 



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